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Privacy policy

Privacy policy

Application area

This Data Protection Declaration informs users about the nature, scope and purpose of the collection and use of personal data on this website by the responsible provider, alderline GmbH, Laetschenstrasse 5, CH-9204 Andwil, phone: +41 79 689 84 62, email: info@alderline.com.

Access data/Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. Access data include:

  • Name of accessed website
  • Data and time of access
  • Transmitted data quantity
  • Report about successful access
  • Browser type and version, user operating system
  • Referrer URL (URL referring to our website, e.g. Google search)
  • IP address and requesting provider.

The provider uses the log data only for statistical analyses for the purpose of the operation, the security and optimization of the service. However, the provider reserves the right to check the log data retroactively if there is a justified suspicion of unlawful use on the basis of concrete evidence.

Handling of personal data

Personal information is information that helps a person to be identified, i.e. information that can be traced back to a person. This includes name, email address or phone number. But also data about preferences, hobbies, memberships or which websites somebody has accessed are among personal data.

Personal data are only collected, used and passed on by the provider if permissible by law or if users consent to the collection of data. 

Protection of personal data

We have taken technical and organizational security measures to protect your personal data from loss, destruction, manipulation and unauthorised access. Our security measures are being continuously reviewed and optimised in line with technological developments.

When using a service on our website, your personal data will be transmitted to us. In order for those not to fall into the wrong hands, we encrypt them using the SSL method (Secure Socket Layer). The SSL method is currently the most common and secure data transmission method on the Internet.

How does the SSL method work?

The Secure Socket Layer (SSL) method protects data that a customer sends over the Internet to a company's server. SSL provides triple protection:

  • It ensures that a form is returned only to the server from which it was opened.
  • It checks whether data reach their respective recipient in full and unaltered.

SSL is used every time you see a small (usually green) lock on the bottom left of your browser's status bar.

Handling contact requests

When contacting us via our contact form, user details will be stored for the purpose of processing the request as well as in the event that follow-up questions arise. We will not share these data without your consent.

Use of services and contents by third parties

It may happen that content by third parties, such as videos from YouTube, maps from Google Maps, RSS feeds or graphics from other websites are included as part of this online service. This always presupposes that the providers of these contents (hereinafter referred to as "third party providers") detect the users’ IP address. For without the IP address, they could not send the content to the browser of the respective user. The display of these contents therefore requires  the IP address. We attempt to use only content whose respective providers use the IP address solely for content delivery. However, it is outside our sphere of influence whether third parties store the IP address for e.g. statistical purposes. Whenever we are aware of this, we will inform the users about it.

Use of cookies

In order to make your visit to the website appealing and to enable the use of certain functions, the website uses so-called cookies on various pages. These are small text files stored on your device (for example, mobile phone, tablet, PC). Some of the used cookies are deleted following any given browser session, i.e. after closing your browser (so-called session cookies, such as ‘are you logged in?’). Other cookies remain on your device and make it possible to recognize your browser upon your next visit (so-called persistent cookies, such as the storage of your login data upon request). You can set your browser in such a way as to being informed about the placement of cookies and you can decide for yourself about their acceptance; or you can reject them by default. We hereby point out that the functionality and the comfort of use might be reduced when disabling cookies. More information here:

https://support.google.com/accounts/answer/32050

Use of Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Inc. 1600 Amphitheater Parkway Mountain View, CA 94043, USA. Google Analytics uses cookies. The information generated by a cookie regarding your use of this website is usually transmitted to a Google server in the USA and stored there.

On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be pooled with other Google data.

You can prevent the storage of cookies by a respective setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You may furthermore prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as Google’s processing of these data by downloading and installing the browser plugin available under the following link:

https://tools.google.com/dlpage/gaoptout?hl=de 

Use of Google service reCaptcha

We use the Google service reCaptcha to determine whether a person or a computer makes a specific entry in our contact or newsletter form. Google uses the following information to determine if you are a human being or a computer: IP address of the terminal device you are using, the website you are visiting and on which the captcha is integrated, the date and duration of the visit, the identification data of the browser and operating system type used, Google account if you are logged in to Google, mouse movements on the reCaptcha areas and tasks for which you must identify images. The legal basis for the described data processing is Art. 6 para. 1 lit. f General Data Protection Regulation. There is a legitimate interest on our part in this data processing to ensure the security of our website and to protect us from automated input (attacks).

Newsletter use of CleverReach 

On our website we offer you the opportunity to subscribe to our newsletter. Immediately after registration, an email with an activation link will be sent to you. You confirm your registration by clicking on the activation link and the registration is activated (Double Opt-In).

If you no longer wish to receive our newsletter, you can simply unsubscribe at any time, e.g. via the link to unsubscribe from the newsletter that you will find in every newsletter email, or by emailing to info@alderline.com.

The scope of processing of personal data
Our e-mail newsletter is sent by the technical service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede ("CleverReach"), to whom we forward the data provided by the user when registering for the newsletter. The data entered by users for newsletter subscription purposes (e.g. e-mail address) is stored on CleverReach's servers in Germany and Ireland.

CleverReach uses this information to send and statistically evaluate the newsletter on our behalf. For statistical purposes, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files stored on our website. This enables us to determine whether a newsletter message has been opened and which links have been clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action has taken place after clicking the link in the newsletter. In addition, technical information is recorded (e.g. time of access, IP address, browser type and operating system). The data is collected exclusively under a pseudonym and is not linked to any other personal data of the user, a direct personal reference is excluded. This data is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

Use of web fonts

These websites use external fonts, i.e. Google Fonts. Google Fonts is a service by Google Inc. ("Google"). The integration of these web fonts occurs via a server call, usually a Google server in the USA. This transmits to the server, which of our websites you have visited. Google also stores the IP address of the browser installed on the terminal of this website’s visitor. For more information, please see Google’s data protection information accessible here:

https://www.google.com/fonts#AboutPlace:about

https://www.google.com/policies/privacy/

Earmarked data usage

We respect the principle of earmarked data usage and collect, process and store your personal information only for the purposes for which you have provided us with it. A transfer of your personal data to third parties will not take place without your explicit consent, unless this is necessary for providing the service or for implementing the contract. Any transfer to government institutions and authorities entitled to receive information only occurs within the scope of the statutory information obligations or if a court decision obliges as to provide such information.

We also take company-internal privacy very seriously. We have bound our employees and our commissioned service companies to secrecy and to complying with all data protection regulations.

Right of information and right of revocation

At any time and without indicating any reasons, you are entitled to receive free information about your data stored with us. You may at any time block, correct or delete your data collected by us and you may object to anonymised or pseudonymised data collection and storage for the purpose of optimising our website. You can also at any time revoke your granted consent to collecting and using data without providing us with any reasons. To do this, please contact info@alderline.com. We are at your disposal for any further questions regarding our data protection information and our processing of your personal data. Note that privacy policies and privacy practices, such as e.g. at Google, can continuously change. It is therefore advisable and necessary to continuously be aware of changes to statutory provisions and company practices, e.g. at Google.

Contact

Your trust is important to us. Therefore, we would like to be at your disposal regarding the processing of your personal data. Should you have any questions that this data protection declaration could not answer, please contact us via e-mail: info@alderline.com.